Online storefront + in-store POS + repeat customer loyalty. Purpose-built for bakeries, not restaurants or pizzerias. Try free — no credit card required. Month-to-month.
5 steps, plain English, built for Pennsylvania cottage food law (Act 69). No tech skills required. Just enter your email and we'll send it now.
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Not another generic website builder. ShopBlock is designed from the ground up for how bakeries actually work.
Your logo, your colors, your personality. Customers visit your personalized URL and see a professional web presence that matches your physical shop. No "Powered by" branding.
Size, layers, filling, decoration — build complex pricing for custom orders without spreadsheets. Customers configure and quote cakes right on your site.
See what needs to be baked and when. Online orders flow into your production schedule automatically. No more manual tracking or missed custom orders.
Your regulars are your bread and butter. Built-in loyalty tracking, repeat order prompts, and customer favorites keep them coming back every week.
Month-to-month. No setup fees. No per-location charges. No processor lock-in. Use any payment processor you want.
Built for bakeries, priced for small businesses, set up in minutes.
| Feature | ShopBlock | Toast | Square Online | BakeSmart |
|---|---|---|---|---|
| Branded Storefront | ✓ Full white-label | ✗ | ⚠ Square branding | ✗ Backend only |
| Custom Cake Pricing | ✓ | ✗ | ✗ | ✓ |
| Production Planning | ✓ | ✗ | ✗ | ✓ |
| In-Store POS | ✓ | ✓ | ✗ | ⚠ Add-on |
| Online Ordering | ✓ | ✓ | ✓ | ✓ |
| Loyalty Program | ✓ | ✓ | ✗ | ✓ |
| Self-Serve Setup | ✓ 5 minutes | ✗ 2-3 weeks | ✓ | ✗ Sales call |
| Month-to-Month | ✓ | ✗ 2-3 yr lock-in | ✓ | ✓ |
| Use Any Processor | ✓ | ✗ Toast only | ✗ Square only | ✓ |
| Price | $0-79/mo | $75-578/mo + hardware | $0-149/mo | $99-199+/mo |
No tech skills required. No sales calls. No waiting.
Your bakery name, logo, and colors. That's it. Don't have a logo? We'll help you make one.
Get a branded online storefront with your products, pricing, and scheduling — ready for customers.
Share your custom URL. Accept orders online. Track everything in one dashboard. Grow your regulars.
Tell us about your bakery and we'll build your branded storefront. No credit card required.
Not sure if ShopBlock is right for your bakery? Drop us a message — we'll get back to you within 1 business day.